The Purpose + Business Objectives:

My goal was to create an app tool for writers that succeeds where others have failed. It needed to be an organization and community sharing tool for writers that was also easy to use and accessible.

Over-complication is often a detriment for writing aid programs, so we wanted to create tools to specifically tackle time-management, setting goals, mood-board visualization, a character/place/word tagging system, timeline indexing, easily accessible information storage, and more.

When launched, the app will be purchasable with a one-time payment. This will be where most of the revenue will come from, as well as include future extra purchasable add- ons.

The Research Objectives:

• Understand and evaluate a writer’s needs, including what tools will help them the most and keep them both focused, organized, inspired, and synergetic

• Find out new methods that are helpful for the process, figure out where other apps have failed and fill in that demand

• Increase visual aide for attention impaired individuals and those struggling with organization, increase accessibility and eradicate handicaps

• Focus on building community, find out where forum based, information sharing, and question based apps do best and also where they might struggle

Metrics:

The different metrics for sessions were giving users the task of writing a scene and timing/tracking the ease and efficiency it takes them to organize their thoughts and put ideas to paper.

Other metrics included how much more community sharing increases their writing count and decreases the time it would normally take them to search those questions on Google. Another metric was how easily they were able to access each tool and if they found anything too confusing or complicated to work with.

Competitor Summaries:

Participants:

• Participants were writers of any type of format, whether they wrote poetry, novels, fanfiction, short stories, or more.

• The target age group ranged from ages 16-55 of any gender or location. The app will ideally be inexpensive cost wise to allow access to any person regardless of income.

• The demographic should be either people who have never written before, who don’t know where to start and are new to the process, or they can be veteran writers who have been looking for a tool like this for years.

Interview Script:

I wrote a script for the purposes of this interview, and wrote down the profiles of the individuals and dates that they would be interviewed.

You can find it here.

Persona:

Conclusion/Next Steps:

• From here, a design is needed to optimize the layout

• There will need to be a showcase of these features with sneak-peak designs in order to promote and advertise to potential buyers/backers

• As well as a UI to implement each of these features, and a test run to focus on glitches and better ways to cut down on distractions and increase visual aide